Strategic Storytelling that connects you with your ideal customer
Got a ‘game-changer’ product or service but struggling to get the word out?
Know your message, but can’t seem to communicate it?
Or maybe you understand the power of strategic storytelling, but no idea how to do it?
Let’s face it…
In today’s saturated market, standing out can’t be bought or fluked – it needs to be earned.
And if you can’t captivate your ideal customer with your story, how are you ever going to connect with them?
That’s where I come in.
I'm Gen - Creative Copywriter &
Strategic Storyteller
I write compelling, strategic stories for brands that want to stand out, but struggle to break the rules.
Stories are the blood that runs through my veins. I’ve always felt connected to their power.
And so do you.
× But maybe you’re not sure how to tell your story.
× Maybe you’re not a “writer”.
× Or maybe tooting your own horn makes you feel salesly and gross.
You want to make an impact, but you feel like you’re completely missing the mark.
I get it.
And the good news is, I can help.
How would it feel if your copy had the power to drive customers stark raving mad to buy what you're selling?
Pretty darn good, I imagine.
And it's completely possible through the power of story.
Stories entertain.
Stories evoke emotion.
And stories sell.
But I’m not just talking any old story.
I’m talking about matching the story that’s in your customer’s head.
This, dear reader, is strategic storytelling.
When you understand your audience so well and can join in the conversation they’re having in their mind, your copy will truly have an impact.
But if you don’t understand that story inside their head, the chances of you standing out will be slim.
If you’re tired of being a victim to the curse of crappy copy, let’s start making magic together.
What people are saying
" I approached Gen because of her fun, engaging style and promise to help my brand stand out in a genuine way. I was struggling to capture the conversational tone I was after. Gen did this & more expertly. She took everything I gave her and turned it into the dream copy I'd be hoping for. I would recommend Gen to anyone who is looking for a copywriter who has it all - strategy know-how, SEO smarts and copy that genuinely connects with customers "
Natalie Claire King
Couples Counsellor