Brand Essentials
Bible
Is your brand suffering from the dreaded N.P.D (No Personality Disorder) and you need a distinctive tone of voice to bring it to life?
Instead of hoping and praying for a brand miracle, skip the ‘Hail Mary’s’ and set yourself up with a Brand Essentials Bible: the Holy Grail for brands who need their unique essence expertly captured and a framework for all messaging moving forward.
Welcome to the new testament, my friend.
‘Coz here’s the deal: figuring out exactly who your dream customers are, what they want and communicating your brand message directly to them in your authentic tone of voice = a big ol’ pot of business gold!
But you’d be surprised how often this process is overlooked or simply not done at all.
And I get it.
You’d rather be out there in your zone of genius instead of busying yourself with a time-consuming and often doubt-inducing, “am-I-doing-it-right?” brand strategy.
Buuuuuut,
failing to establish those crucial brand fundamentals from the get go can lead to a weak brand identity, ineffective marketing, inconsistent messaging and a dull brand personality… eeeek!
Fear not, friends, The Brand Essentials Bible is your business salvation.
So, what is a Brand Essentials Bible?
It’s a comprehensive document of guidelines (up to 30 pages) that defines your brand’s core identity, clarifies your brand messaging & positioning, creates a distinctive tone of voice, personality and includes carefully researched ideal customer profiles.
It also contains instructions on how to apply these nuggets of brand gold throughout your website, social media and marketing collateral.
The Brand Essentials Bible is your critical first step in setting strong brand foundations to attract the kind of work, clients & customers you actually want.
Why you need it...
The Brand Essentials Bible is a done-for-you service with collaborative swagger.
You’ll work closely with me to transform your business that may be full of abstract ideas, offers and copy into a rock-solid brand with clear and defined values, personality and messaging your audience can connect and relate to.
The stronger the connection, the more loyalty you’ll retain… turning casual prospects into converted, devoted disciples.
The Brand Essentials Bible is a powerful tool to help you control your brand positioning, giving you the confidence to put yourself out there and stop second-guessing your offers, your products/service, your value and prices.
Plus, all information is in one place – not spread over separate Google Drive pages, drafts emails and notes in your phone. It’s consolidated into one sleek document you can continually refer to anytime you need to write ANYTHING about your business.
You and your team are no longer flying blind. When it comes to communicating your brand, everyone’s on the same page – literally!
Ready to get your hands on one?
What you get...
Up to 2 hours Discovery Call on Zoom to get all up in yo’ biz. I’ll clarify and extract key elements to uncover your core brand identity a.k.a the special sauce that makes your business unique and different from all the others.
Market Research covering your industry, competitors and examining where you stand out
Extensive customer research and analysis uncovering exactly what your target audience is thinking, feeling and believing about themselves, what they’re struggling with and what their primary motivation is in coming to you
Ideal Customer Profile defining your dream customer and creating a comprehensive profile for them
Setting you up with your Mission Statement, Vision Statement and Brand Values to nail your brand messaging and achieve your mission and purpose. We get crystal clear on who you are, what you do and how to be remembered
Brand Personality & Tone of Voice Creation to help you honour one of the Ten Business Commandments: Thou shalt not covet another brand’s tone of voice. I’ll help establish your own unique personality and tone of voice to bring greater clarity and consistency to your copy – with examples of how you sound/don’t sound
Word library a carefully curated selection of words you like/don’t like that best represent your brand
Web Writing Tips, quick checklists and examples that you can apply to all brand communication moving forward
Presented in a comprehensive and consolidated document that can be shared with your team, designers or any contract freelancers that work with your biz
Complimentary email support for 14 days following project completion to answer any curly questions you might have
*BONUS*
I’ll also arm you with my top secret ‘magnetic’ formula, so your brand becomes impossible for your customers to resist.
This is what truly gives you the edge over your competitors.
Keen to get started?
Who’s this for?
- You’re a biz starting from scratch and want to nail your strategy and messaging from the get go (without the head-scratching, overwhelm and self doubt)
- You’re a business owner looking to re-brand or launching a new product/service and need to cut through a noisy marketplace
- You’re a brand that wants to elevate your biz to the next level and need to revisit your brand foundations
- You’re a growing business adding extra staff to your team, or have multiple team members being the ‘voice’ of your biz and need a resource to streamline the brand voice and keep it consistent across all touchpoints
If you’ve ever felt like you’ve skipped a couple of steps in creating your brand and repeatedly get stuck on what to say or who to say it to
Or
You’ve got the foundations in one place, but it’s all in your noggin’ and you need help getting it written down
Or
If you’re struggling to find your dream customers, communicate your genius and want to hand this bit over to a professional….
The Brand Essentials Bible is your saving grace.
Still got questions?
For Brand Essentials Bible pricing information
For more package and Signature Service offers
To chat more about the Brand Essentials Bible, drop me a line