brand
storytelling
What's the fastest way to build connection with your audience?
*Hint*
You can’t take them out for a fancy pants dinner.
Or buy them a car… (no offense, Oprah).
The fastest way to build connection is with communication
But I’m talking crafty communication – where you use your brand message to carve a pathway directly to your customers hearts.
This spell-binding ability is key in communicating with your audience in a way they actually respond to.
And it’s not sorcery, my friends.
The piece of the puzzle you’re missing is – story.
Our brains are hardwired for story
It’s the way we think and navigate the world around us.
Our brains absorb information & then tell us a story we can easily digest.
It’s what helps us survive.
And as human beings, we’re the collector of experiences. We’re constantly on the hunt for meaning – combing everything we encounter for clues.
Not only because our survival depends on it, but because it makes us feel something.
STORIES START CONVERSATIONS
And I’m going to help you start a conversation with your customers.
After establishing the motivation for starting your business, why your brand exists, how your existence makes your customer’s lives better and why they should trust you, I’ll harness the power of your brand by turning all that juicy goodness into a story that’s magnetic.
Sounds cool bruh, but what is a Brand Story???
In a nutshell, a Brand Story is the beating heart and soul of your brand.
It’s a narrative that combines your unique essence with effective storytelling to take your reader on a journey and allow them to see themselves in your story.
It’s got the hero, the characters, the setting, the conflict and perhaps even a plot twist. But most of all, it electrifies your reader’s curiosity and hard-wired appetite for wanting to know what happens next.
Every brand, business & service provider has a purpose beyond making money and a Brand Story gives you the platform to make your mark and form an emotional bond with your reader.
It gives them a reason to care.
The more memorable the story, the more it will be shared, told and re-told… basically, it’s word of mouth on steroids – without the weird side effects.
Still got questions?
For Brand Story pricing information
For more package and Signature Service offers
To chat more about Brand Story (or any story really) drop me a line